Wicked Carib
Wicked Carib
From 11K to one of Toronto's most recognized Caribbean brands. This is what full service looks like.
From 11K to one of Toronto's most recognized Caribbean brands. This is what full service looks like.
From 11K to one of Toronto's most recognized Caribbean brands. This is what full service looks like.
YEAR
YEAR
YEAR
2024 – Present
2024 – Present
2024 – Present
SCOPE
SCOPE
SCOPE
Content Production · Social Media Management · Strategy · Community Engagement
Content Production · Social Media Management · Strategy · Community Engagement
Content Production · Social Media Management · Strategy · Community Engagement
TIMELINE
TIMELINE
TIMELINE
Ongoing
Ongoing
Ongoing
The project
Wicked Carib had momentum — great food, a loyal following and 11K Instagram followers already building. Chefs Asif and Annie had built something genuinely special — authentic Caribbean cuisine with no substitutes, no shortcuts and no compromise on quality. What they needed was a team to take full ownership of their content and social presence and scale what was already working into something much bigger.
[01]
The project
Wicked Carib had momentum — great food, a loyal following and 11K Instagram followers already building. Chefs Asif and Annie had built something genuinely special — authentic Caribbean cuisine with no substitutes, no shortcuts and no compromise on quality. What they needed was a team to take full ownership of their content and social presence and scale what was already working into something much bigger.
[01]
The project
Wicked Carib had momentum — great food, a loyal following and 11K Instagram followers already building. Chefs Asif and Annie had built something genuinely special — authentic Caribbean cuisine with no substitutes, no shortcuts and no compromise on quality. What they needed was a team to take full ownership of their content and social presence and scale what was already working into something much bigger.
The solution
Full service takeover. We took over social media management at 11K followers and built their entire content operation to a new standard. Monthly shoot days capturing the food, the team, the energy and the culture of Wicked Carib. Social media management across Instagram and TikTok — captions, scheduling, community engagement and Google review responses. Monthly strategy calls to align content with what was happening in the business — new menu launches, seasonal specials, location expansions and local events. Every piece of content built with intention. Nothing posted for the sake of posting. Every frame earned its place.
[02]
The solution
Full service takeover. We took over social media management at 11K followers and built their entire content operation to a new standard. Monthly shoot days capturing the food, the team, the energy and the culture of Wicked Carib. Social media management across Instagram and TikTok — captions, scheduling, community engagement and Google review responses. Monthly strategy calls to align content with what was happening in the business — new menu launches, seasonal specials, location expansions and local events. Every piece of content built with intention. Nothing posted for the sake of posting. Every frame earned its place.
[02]
The solution
Full service takeover. We took over social media management at 11K followers and built their entire content operation to a new standard. Monthly shoot days capturing the food, the team, the energy and the culture of Wicked Carib. Social media management across Instagram and TikTok — captions, scheduling, community engagement and Google review responses. Monthly strategy calls to align content with what was happening in the business — new menu launches, seasonal specials, location expansions and local events. Every piece of content built with intention. Nothing posted for the sake of posting. Every frame earned its place.
The results
Wicked Carib grew from 11K to over 24,000 Instagram followers under our management. Multiple videos crossing 1M views. Consistent foot traffic growth tied directly to our campaigns across both their Scarborough and Toronto locations. A Caribbean brand that was already making noise and is now one of the most recognized names in its category across the GTA. The retainer is still running.
[03]
The results
Wicked Carib grew from 11K to over 24,000 Instagram followers under our management. Multiple videos crossing 1M views. Consistent foot traffic growth tied directly to our campaigns across both their Scarborough and Toronto locations. A Caribbean brand that was already making noise and is now one of the most recognized names in its category across the GTA. The retainer is still running.
[03]
The results
Wicked Carib grew from 11K to over 24,000 Instagram followers under our management. Multiple videos crossing 1M views. Consistent foot traffic growth tied directly to our campaigns across both their Scarborough and Toronto locations. A Caribbean brand that was already making noise and is now one of the most recognized names in its category across the GTA. The retainer is still running.
15K+
15K+
15K+
Instagram followers with Defy Studio
Instagram followers with Defy Studio
Instagram followers with Defy Studio
1M+
1M+
1M+
Views on multiple posts
Views on multiple posts
Views on multiple posts
2+
2+
2+
Years and still running
Years and still running
Years and still running
Projects
Continue exploring our latest work
Projects
Continue exploring our latest work
Projects
Continue exploring our latest work
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©2026 defy® Studio.
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.