Rick's Good Eats
Rick's Good Eats
Multi-year production partnership with Chef Rick Matharu — from grand openings and monthly specials to brand collaborations with Acura, KitchenAid and Cracker Barrel. Millions of views and counting.
Multi-year production partnership with Chef Rick Matharu — from grand openings and monthly specials to brand collaborations with Acura, KitchenAid and Cracker Barrel. Millions of views and counting.
Multi-year production partnership with Chef Rick Matharu — from grand openings and monthly specials to brand collaborations with Acura, KitchenAid and Cracker Barrel. Millions of views and counting.
YEAR
YEAR
YEAR
2023-2025
2023-2025
2023-2025
SCOPE
SCOPE
SCOPE
Content Production · Brand Campaigns · Long Form · Short Form · Grand Opening · Staff Training Video
Content Production · Brand Campaigns · Long Form · Short Form · Grand Opening · Staff Training Video
Content Production · Brand Campaigns · Long Form · Short Form · Grand Opening · Staff Training Video
TIMELINE
TIMELINE
TIMELINE
2+ years
2+ years
2+ years
The project
Chef Rick Matharu had the personality, the food and the ambition to build something much bigger than a restaurant. What he needed was a production partner who could keep up — someone who could handle everything from high-production brand collaborations to monthly specials to internal staff training content across multiple locations and formats.
[01]
The project
Chef Rick Matharu had the personality, the food and the ambition to build something much bigger than a restaurant. What he needed was a production partner who could keep up — someone who could handle everything from high-production brand collaborations to monthly specials to internal staff training content across multiple locations and formats.
[01]
The project
Chef Rick Matharu had the personality, the food and the ambition to build something much bigger than a restaurant. What he needed was a production partner who could keep up — someone who could handle everything from high-production brand collaborations to monthly specials to internal staff training content across multiple locations and formats.
The solution
A full multi-year production partnership covering every format and every need. Grand opening coverage for new locations. Monthly special videos to drive foot traffic and engagement. Long form brand collaboration videos with Acura, KitchenAid and Cracker Barrel — produced for both Chef Rick's personal page and the Rick's Good Eats business page. Short form reels optimised for social performance. Internal tutorial videos for staff to learn recipes across all locations. Every piece produced with the same cinematic standard regardless of format or audience.
[02]
The solution
A full multi-year production partnership covering every format and every need. Grand opening coverage for new locations. Monthly special videos to drive foot traffic and engagement. Long form brand collaboration videos with Acura, KitchenAid and Cracker Barrel — produced for both Chef Rick's personal page and the Rick's Good Eats business page. Short form reels optimised for social performance. Internal tutorial videos for staff to learn recipes across all locations. Every piece produced with the same cinematic standard regardless of format or audience.
[02]
The solution
A full multi-year production partnership covering every format and every need. Grand opening coverage for new locations. Monthly special videos to drive foot traffic and engagement. Long form brand collaboration videos with Acura, KitchenAid and Cracker Barrel — produced for both Chef Rick's personal page and the Rick's Good Eats business page. Short form reels optimised for social performance. Internal tutorial videos for staff to learn recipes across all locations. Every piece produced with the same cinematic standard regardless of format or audience.
The results
Millions of views across multiple branded videos. Successful brand collaboration campaigns with Acura, KitchenAid and Cracker Barrel — some of the most viewed content on both the personal and business pages. Grand opening coverage that drove awareness and foot traffic for new locations. A complete content library spanning long form, short form, brand integration and internal training across a multi-year partnership.
[03]
The results
Millions of views across multiple branded videos. Successful brand collaboration campaigns with Acura, KitchenAid and Cracker Barrel — some of the most viewed content on both the personal and business pages. Grand opening coverage that drove awareness and foot traffic for new locations. A complete content library spanning long form, short form, brand integration and internal training across a multi-year partnership.
[03]
The results
Millions of views across multiple branded videos. Successful brand collaboration campaigns with Acura, KitchenAid and Cracker Barrel — some of the most viewed content on both the personal and business pages. Grand opening coverage that drove awareness and foot traffic for new locations. A complete content library spanning long form, short form, brand integration and internal training across a multi-year partnership.
1M+
1M+
1M+
Views on multiple branded videos
Views on multiple branded videos
Views on multiple branded videos
4+
4+
4+
Major brand collaborations
Major brand collaborations
Major brand collaborations
2+
2+
2+
Years of ongoing production
Years of ongoing production
Years of ongoing production
Projects
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Projects
Continue exploring our latest work
Projects
Continue exploring our latest work
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defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.