Dr. Scent
Dr. Scent
The Canadian production partner for a luxury fragrance brand born in Dubai. Content that introduced a world-class scent experience to the Toronto market.
The Canadian production partner for a luxury fragrance brand born in Dubai. Content that introduced a world-class scent experience to the Toronto market.
The Canadian production partner for a luxury fragrance brand born in Dubai. Content that introduced a world-class scent experience to the Toronto market.
YEAR
YEAR
YEAR
2023 – Present
2023 – Present
2023 – Present
SCOPE
SCOPE
SCOPE
Content Production · Brand Video · Event Coverage · UGC · Ad Creative
Content Production · Brand Video · Event Coverage · UGC · Ad Creative
Content Production · Brand Video · Event Coverage · UGC · Ad Creative
TIMELINE
TIMELINE
TIMELINE
3 Shoot Days
3 Shoot Days
3 Shoot Days
The project
Dr. Scent had the product, the prestige and the global reputation. What they needed was a Canadian content team that could translate that luxury brand identity into content built for the Toronto market — social assets, events, activations and campaigns that felt as premium as the brand itself.
[01]
The project
Dr. Scent had the product, the prestige and the global reputation. What they needed was a Canadian content team that could translate that luxury brand identity into content built for the Toronto market — social assets, events, activations and campaigns that felt as premium as the brand itself.
[01]
The project
Dr. Scent had the product, the prestige and the global reputation. What they needed was a Canadian content team that could translate that luxury brand identity into content built for the Toronto market — social assets, events, activations and campaigns that felt as premium as the brand itself.
The solution
We became their Canadian content production team. Multiple shoot days over the course of a year capturing product showcases across premium Toronto locations, client testimonials, grand opening coverage, event recaps, talking head videos, short story edits, UGC unboxing content and paid ad assets. Every piece styled to match the Dr. Scent brand — clean, luxurious and intentional. No two shoots the same but every deliverable unmistakably theirs.
[02]
The solution
We became their Canadian content production team. Multiple shoot days over the course of a year capturing product showcases across premium Toronto locations, client testimonials, grand opening coverage, event recaps, talking head videos, short story edits, UGC unboxing content and paid ad assets. Every piece styled to match the Dr. Scent brand — clean, luxurious and intentional. No two shoots the same but every deliverable unmistakably theirs.
[02]
The solution
We became their Canadian content production team. Multiple shoot days over the course of a year capturing product showcases across premium Toronto locations, client testimonials, grand opening coverage, event recaps, talking head videos, short story edits, UGC unboxing content and paid ad assets. Every piece styled to match the Dr. Scent brand — clean, luxurious and intentional. No two shoots the same but every deliverable unmistakably theirs.
The results
Our videos are the highest performing content on their page — pinned to the top of @drscentcanada. A luxury Dubai brand now has a visual presence in Toronto that matches their global standard. An ongoing production relationship that has helped establish Dr. Scent as a recognized name in the Canadian fragrance market.
[03]
The results
Our videos are the highest performing content on their page — pinned to the top of @drscentcanada. A luxury Dubai brand now has a visual presence in Toronto that matches their global standard. An ongoing production relationship that has helped establish Dr. Scent as a recognized name in the Canadian fragrance market.
[03]
The results
Our videos are the highest performing content on their page — pinned to the top of @drscentcanada. A luxury Dubai brand now has a visual presence in Toronto that matches their global standard. An ongoing production relationship that has helped establish Dr. Scent as a recognized name in the Canadian fragrance market.
1+
1+
1+
Year of ongoing production
Year of ongoing production
Year of ongoing production
6+
6+
6+
Content formats delivered
Content formats delivered
Content formats delivered
1
1
1
Dubai brand. Toronto standard.
Dubai brand. Toronto standard.
Dubai brand. Toronto standard.
Projects
Continue exploring our latest work
Projects
Continue exploring our latest work
Projects
Continue exploring our latest work
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.
defy®
Tell us about your brand and we'll take it from there.
By submitting, you agree to our Terms and Privacy Policy.
Let's Talk.
Tell us about your project—content, production or strategy.
©2026 defy® Studio.